Going… going… gone!

Auctions can be interesting, entertaining, or scary—and even all three. Sometimes they have an unexpected twist at the end.

Take a creative advertising agency, a great idea, and a Finnish client with a sense of fun. Put them together and you get this…

A Chinese Ming vase is up for auction. The bidding opens at half a million Euros (more than $AUD600,000). Bids come quickly—each one raises the total by €100,000— and within seconds reaches one million. The excitement in the room is palpable, and there’s a collective gasp from the crowd. The auctioneer knocks down the vase: “One million for the first, second and third time. Sold…”

You’ll have to watch the video to see what happens next!

Leave a Reply