Last month Ikea UK began an advertising campaign, “Say No To Gnomes”, which features a family updating the look of their garden with new Ikea outdoor products, only to find upset gnomes launching a revenge attack:
Britain’s Advertising Standards Authority (ASA) received nearly 50 complaints that the ad was offensive, unsuitable for children, frightening, violent and encouraged emulation and anti-social behaviour. (See UK anger over violent Ikea gnomes ads.)
After reading about the complaints I watched the ad… and laughed all the way through (and loved the music). Is it me, or are people becoming too sensitive (or too politically correct)? At least the ASA used common sense and didn’t take any action on the complaints. An internet search finds the campaign mentioned in numerous blogs and articles. None of those I read found the ad offensive, and some people expressed disbelief at the criticism.