I have to wonder if this TV ad for the Commonwealth Bank was made by the same agency that made this one.

Perhaps they think mawkishness sells? Ugh is all I can say.

I’m not a fan of advertising at the best of times. Even ads I like don’t normally influence me. If I need to buy something I go looking for it; I don’t respond to advertising.

Some ads, particularly on TV, leave me shaking my head in amazement – first, that some agency even had the idea, and second, that the client thought it was a good one.

This ad, currently on TV in Australia, is one of those. What were they thinking?